In the competitive world of e-commerce, the difference between a sale and an abandoned cart often comes down to a few clicks. Checkout friction remains one of the biggest conversion killers. So, what happens when you offer customers a truly seamless, one-tap payment solution?
At iviteb, we don’t like to guess. We prefer to build, measure, and deliver results. We are proud to share the remarkable, real-world data from our latest implementation of Apple Pay and Google Pay for our client, Dacris, one of Romania’s leading e-commerce players.
The Partnership: Modernizing Payments for a Market Leader
Dacris (dacris.net) is a top provider of office supplies, creative products, and promotional items in Romania, with a primary focus on the B2B market. As their dedicated e-commerce development partner, our goal is to ensure their VTEX IO platform not only performs flawlessly but also stays ahead of customer expectations.
Recognizing the global shift towards frictionless payments, we identified an opportunity to enhance their checkout process. In collaboration with the robust PayU Romania payment gateway, we implemented two of the world’s leading digital wallets: Apple Pay and Google Pay.
The Results: Explosive Adoption in the First 15 Days
The implementation went live, and we watched the data closely. The results from the first 15 days were not just encouraging; they were definitive proof of pent-up customer demand. We analyzed all online card payments across the board, regardless of whether the customer was shopping on a desktop or a mobile device.
The key takeaway is stunning:
An incredible 11% of all customers paying by card chose Apple Pay or Google Pay. This means more than 1 in 10 shoppers instantly switched to the new, frictionless method within the first two weeks of its launch.
Analysis: Why This Data is a Game-Changer
This isn’t just a vanity metric. This data tells a powerful story with three key insights for any e-commerce business:
1. Immediate Adoption in a B2B-Centric Market: The argument that B2B buyers are slower to adopt consumer-grade technology is officially outdated. The rapid uptake at Dacris demonstrates that professionals, just like consumers, value speed and convenience above all else. If B2B customers are this eager, the demand in B2C is undeniable.
2. The Power of a Frictionless Mobile Experience: These figures are a direct reflection of the rise of m-commerce. Customers shopping on their phones are reluctant to pull out their wallets and manually type in 16-digit card numbers. By offering a one-tap biometric payment, we removed the biggest barrier to conversion on mobile devices.
3. Building Trust Through Technology: Integrating solutions from globally trusted brands like Apple and Google does more than just add convenience. It adds a layer of security and credibility to the checkout process, reassuring customers that their data is safe and increasing their confidence to complete the purchase.
Conclusion: The Future of Checkout is Already Here
The success of this implementation by iviteb for Dacris, powered by PayU, proves that Romanian customers are not just ready for modern payment solutions—they are actively seeking them out.
Offering digital wallets like Apple Pay and Google Pay is no longer a “nice-to-have” feature; it is a fundamental conversion driver and a competitive advantage. These results show that the investment in a seamless checkout experience pays for itself almost immediately.
Is your checkout process costing you sales? It’s time to offer your customers the seamless experience they expect.
Contact iviteb today to learn how we can integrate the latest payment technologies into your e-commerce platform and unlock your store’s full potential.