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the shop for photography enthusiasts

The collaboration between iviteb and F64 was based on implementing all of their needs, starting with the redesign of the website, followed by new features in order to create an even more pleasurable experience for their customers.

VTex

Branding, UI/UX Design, Development

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about F64

F64 Studio is a Romanian brand that provides the most varied photo-video equipment to its customers from all over the country, building a community of art-lovers. The company was founded in 2001 out of a passion for photography, this year celebrating 21 years since its founding.

In the online photo-video store they exhibit their whole catalog of products. They publish specialized information on the F64 Studio blog daily, in order for the customers to be up to date with details about the latest products on the market, but also interesting things from the world of photography .

F64 Studio owns the largest photo-video equipment and accessories physical store in Southeast Europe, with a 1300 sqm located in Bucharest. They exhibit daily compact, mirrorless and DSLR cameras, providing customers with an exhibition hall, professional consulting on the purchase and use of equipment.

F64 Studio owns the largest photo-video equipment and accessories physical store in Southeast Europe, with a 1300 sqm located in Bucharest. They exhibit daily compact, mirrorless and DSLR cameras, providing customers with an exhibition hall, professional consulting on the purchase and use of equipment.

the challenge

The F64 company needed a responsive partner that would implement all of their needs, starting with the redesign of the website. They also needed to implement new features in order to create an even more pleasurable experience for their customers. Among these were product comparison, bundle purchasing, a Q&A section, blog integration, and many more.

the solution

We redesigned the F64 and took over the maintenance area for them and customized native VTEX applications in order to adapt to our client’s needs.

We also migrated the F64 site from VTEX Legacy to VTEX IO to provide better performance and new features.

The project focused on features that provide a pleasant shopping experience. These include: voice search, product comparison, the possibility of purchasing bundle packages, resealed products, reviews with attached images and the recently viewed products section.

All in one place user account dashboard

Solution for selling and buying used products

We created a functional way to add insurance to products

A form is filled in with the CNP, and after completing the order, the status of the guarantee can be checked in the My account section.

Custom administration dashboard

Product recommendations

WordPress on
VTEX

We have integrated WordPress on VTEX, so that the articles published on the F64 blog reach the website and the reference page of the respective products.

checkout

The checkout process has been 100% adapted to the needs of the business, requiring a significant rebuild from the initial version.

why VTex

Faster speed to market when minutes matter - you can solve the most complex B2C and B2B scenarios fast and see your revenue grow.

Uncover new growth with a complete platform that includes Commerce, Marketplace and OMS in one platform.

Say yes to customer needs with a connected ecosystem with a network of over 3,200 sellers and over 2,000 technology providers.

Meet customers where they are by launching any channel including interactive touch points such as live shopping with our extensive APIs.

You can trust a team of commerce experts with over 20 years of digital commerce knowledge and know that they are here to guide you through your journey.

To work with iviteb was the best decision. They proved their professionalism by delivering quality in the best period of time, great communication and solutions.Thanks to them, all of our business needs were solved by their capacity of listening and truly understanding our pain points, then delivering the best solutions and implementations in order to achieve our goals.We recommend them with confidence and we will continue to rely on their team for further projects as the first collaboration was a success.

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Daniela Dumitru , Head of HR

@ Floria