logo-floria-colored

big flowers

The collaboration between iviteb and Floria, the business born from the passion for flowers and the love for beauty, was based on the implementation of functionalities that offer a user-friendly and quality experience to the customer.

VTex

Branding, UI/UX Design, Development

petala-clear
petala-blurry

about Floria

Floria is a business created in July 2010 from the passion for flowers and the love for beauty, this year celebrating 12 years since its founding.

What recommends Floria is the fast delivery service, in 2-4 hours from the order confirmation, all over the country, but also the titles accumulated over the years: six times the title of Online Florist of the Year, within E-Commerce Awards Gala, and twice the title “The best online florist and the best online store in Romania’’. Also, since May 2015, Floria is the Official Supplier of the Royal House of Romania for bouquets and arrangements, and in May 2019 she was the official florist of the papal visit to Romania.

With a remarkable evolution on this market, Floria.ro is the online store where you can find unique floral creations, in tune with international trends, but adapted to the requirements of the Romanian market.

With a remarkable evolution on this market, Floria.ro is the online store where you can find unique floral creations, in tune with international trends, but adapted to the requirements of the Romanian market.

the challenge

Floria needed to scale their business and onboard more regional and international partners. Implementing new features like subscriptions and partner onboarding.

There was a lot of manual work needed in the old platform, the goal was to completely automate the partner allocation process and onboarding.

These include filtering bouquets, various collections, a calendar, assisted order, a weighting system, but also a membership based club for loyal customers. The most important thing was to create a smooth flow towards their partners and clients, so that the orders are honored at the highest standards

the solution

The collaboration between iviteb and Floria started with the replatforming of Floria.ro, their main website. We started in March 2020 and ended in October of the same year.

The project focused on features that provide a pleasant and user-friendly shopping experience. These include quick filtering of bouquets according to the recipient’s city and date of delivery, special collections for events and name days of the year, a personalized calendar with reminders for the main moments when flowers are offered, the possibility of an assisted order and multiple payment methods.

Quick filtering of bouquets according to the recipient’s city and date of delivery

Personalized calendar with reminders for the main moments when flowers are offered

Floria's partners are a key element in this business

Thus, we created a custom dashboard for each partner to see the list of orders, when and what to deliver, change the status of orders and be able to accept or refuse them depending on the situation.

Custom dashboard for each partner

Partner priority system

club membership app

At the same time, we created a Club Membership App where Floria’s customers have the possibility to set a membership to a client depending on their last year spending and thus receive discounts of 10, 15 and respectively 20%. Moreover, the club member has the opportunity to offer such a voucher valid for one year to a maximum of 5 friends, every time they are promoted.

checkout

The checkout process has been 100% adapted to the needs of the business, requiring a significant rebuild from the initial version.

why VTex

Faster speed to market when minutes matter - you can solve the most complex B2C and B2B scenarios fast and see your revenue grow.

Uncover new growth with a complete platform that includes Commerce, Marketplace and OMS in one platform.

Say yes to customer needs with a connected ecosystem with a network of over 3,200 sellers and over 2,000 technology providers.

Meet customers where they are by launching any channel including interactive touch points such as live shopping with our extensive APIs.

You can trust a team of commerce experts with over 20 years of digital commerce knowledge and know that they are here to guide you through your journey.

Working with iviteb has been easy from the very beginning. What smoothed out a very complex project was their project management skills. Due to this, we were able to consult the general status of the project in a matter of minutes. Nothing was left behind, all tasks were thoroughly organized, constantly updated with their status and estimations, and we could consult the task history in a glimpse.

img-testimonial-floria

Daniela Dumitru , Head of HR

@ Floria